This series of five lessons covers a range of topics related to marketing. Participating farmers will learn about different ways to set up a market stand, make their stand successful and visually appealing, and answer common questions and requests from customers. These sessions also help farmers tie records of previous market sales to future crop planning. Many are appropriate for farmers with low or no literacy and numeracy, but some are best suited to more intermediate or advanced audiences with basic numeracy and English reading skills.
Media: Digital Download
Language: English
Incubator Type: Urban, Rural, Peri-urban
Population Type: Immigrant, Refugee
Organization: International Rescue Committee, Charlottesville
Download:
Marketing Lesson Series Overview
Talking to Customers at the Market
Marketing Scavenger Hunt Lesson