Marketing Series

Marketing Series

This series of five lessons covers a range of topics related to marketing. Participating farmers will learn about different ways to set up a market stand, make their stand successful and visually appealing, and answer common questions and requests from customers. These sessions also help farmers tie records of previous market sales to future crop planning. Many are appropriate for farmers with low or no literacy and numeracy, but some are best suited to more intermediate or advanced audiences with basic numeracy and English reading skills.

Media: Digital Download

Language: English

Incubator Type: Urban, Rural, Peri-urban

Population Type: Immigrant, Refugee

Organization: International Rescue Committee, Charlottesville


Marketing Lesson Series Overview

Talking to Customers at the Market

Market Scavenger Hunt

Marketing Scavenger Hunt Lesson

Setting Up a Successful Farm Stand

Crop Selection

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