Global Growers developed a series of resources related to providing technical assistance to farmers with previous experience in commercial agriculture. Our technical assistance process begins with the Wholesale Readiness Assessment Tool.

This tool is designed for beginning farmers who want to learn vegetables names in English. This lesson includes activities for farmers to identify vegetables by reading, writing, listening, and seeing photos.

This tool can be used in any setting where marketing is taught and where farmers would benefit from learning which vegetables are most familiar to most American-born customers.

This is module 2 in a series of 8 modules in International Rescue Committee’s Micro-producer Academy. In this workshop, farmers will explore the pros and cons of indirect and direct marketing options.

This is module 8 in a series of 8 modules in the International Rescue Committee’s Micro-producer Academy. This guide will help you, the trainer, to conduct this lesson on marketing success.

This series of five lessons covers a range of topics related to marketing. Participating farmers will learn about different ways to set up a market stand, make their stand successful and visually appealing, and answer common questions and requests from customers.

In this lesson, farmers learn about what makes the CSA model different from other marketing options, what American customers like about a CSA, and how to use knowledge of different veggie-types to pack diverse CSA shares.