This is module 2 in a series of 8 modules in International Rescue Committee’s Micro-producer Academy. In this workshop, farmers will explore the pros and cons of indirect and direct marketing options. In addition to learning vocabulary and concepts with the help of PowerPoints, farmers will complete a pros and cons smiley face (or color dot system) ‘Activity Board’, and do some farmers’ market role play activity to explore these topics. In module 6, farmers will have a chance to build their direct marketing skill. This teaching resource was developed by International Rescue Committee in partnership with the Institute for Social and Economic Development (ISED Solutions). Refugee farmer training programs across the country provided feedback on this lesson, which is now integrated throughout the guide.
Media: Digital Download
Incubator Type: Urban, Rural, Peri-urban
Population Type: Immigrant, Refugee
Organization: International Rescue Committee